Designers: Sam Buck and Julia Shaver
Project: We designed the structure, graphics, and brand identity for a hypothetical produce brand using only paper packaging. We then created physical mockups of the package and produce. This project was a collaboration between myself and another designer so much of the design was done in tandem. However, I took the lead on the front and inside of the packaging and my partner took the lead on the back of the package. We had to coordinate our illustration and design styles to create a seamless product.
Concept: Ready-to-cook corn in a package with a handle reminiscent of a six-pack of drinks to inspire young professionals to eat more vegetables. The inside of the packaging includes illustrations and activities for members of our target audience with young children.
Package Design Sketches
Physical Mockups of Package Structure
