Project: Hypothetical packaging and brand identity concept for a line of flavored vodka.
Concept: Libra Moon is aimed at a target audience of women ages 21-34. The brand's packaging is designed to appeal to this audience through emphasis on the product's handmade, local production and natural ingredients. The title, Libra Moon, is a reference to an astrological sign that is said to represent balance, creativity, and groundedness. The product reflects this title in the choice of flavor combinations that balance each other, such as lavender and lemon.
Design Process
Final Design